Paddle is an all-in-one payments and billing merchant of record for modern SaaS, mobile app, AI, and digital product companies. It includes checkout, subscriptions, global tax compliance, metrics, fraud protection, and retention tooling.
Thousands of software businesses run on Paddle, including n8n, Runna, Nexus Mods, Relay.app, and CrashPlan. Lovable Payments is powered by Paddle, empowering the new generation of software builders to monetize in minutes.
You can partner with Paddle to expand your reach, grow your revenue, and add difficult-to-build payment and billing features to your platform easily. There are two tracks:
- Embedded billing
Add native billing and payments to your platform by building on top of Paddle as a merchant of record. Lovable Payments is an example of a partner that uses embedded billing. - Apps for Paddle
Build an app that Paddle users can install into their accounts for automation, analytics, syncing, or other use cases. Relay.app is an example of a partner that has built an app for Paddle.
About embedded billing
Embedded billing lets you use Paddle to power billing and payments for your platform's users. It's especially suited for AI builder platforms, like Lovable, that want to offer users an easy way to monetize their apps.
- Everything is included in one single API and set of AI tooling. There's no separate payments, subscriptions, or tax compliance stacks to wire up.
- You get full access to our partner API, so you can onboard sellers, verify their identity, and manage their accounts in your own UI. Users don't need to log in to the Paddle dashboard or interact with Paddle.
- We handle KYC/KYB and compliance for you, so you don't need to become a payments company. Verification is automated and straightforward businesses can be approved in minutes.
- Paddle is the merchant of record for every seller you onboard, so global tax, compliance, fraud, and payouts are handled for your users out-of-the-box.
Get started with embed billing.
Build apps
Apps for Paddle lets you build an app that Paddle users can install into their accounts. It's a good fit for apps that need to connect to Paddle data, like analytics dashboards, customer support tools, CRM solutions, and ecommerce platforms.
- Users install your app into their Paddle account using OAuth, granting it a scoped set of permissions.
- Once installed, your app appears in the Paddle dashboard, where users can manage it and its data.
- Coming soon: You can list your app on the Paddle marketplace, where users can discover and install it.
How the tracks compare
Embed billing
How it works
Use Paddle to add native payments and billing for your platform's users.
What you get
Billing infrastructure for your platform's end users
Relationship
You can create and manage sellers' accounts using our partner API
Authentication
Privileged partner API authentication
Discovery
Comarketing opportunities with the Paddle team
Build apps
How it works
Let others install your app on their Paddle accounts for analytics, automation, and more.
What you get
An app Paddle sellers can install into their own account
Relationship
You can connect to Paddle accounts using OAuth
Authentication
OAuth2 (scoped permissions)
Discovery
Marketplace listing (coming soon)
Looking for a commercial partnership rather than a technical integration? Check out paddle.com/partners
What you get
- Access to the world's leading merchant of record, with over a decade of experience in payments and global compliance.
- An audience of over 6,000 customers across leading SaaS, mobile app, AI, and digital product companies.
- Solid, reliable, and trusted infrastructure that handles millions of dollars in transactions in transactions.
- Contact with the Paddle team to help you through the process.