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Before you start the go-live process, check that a seller is ready. This helps to avoid delays in Paddle verification, meaning in most cases sellers can be ready to take real payments within 30 minutes.
We recommend using your platform agent to check if a seller is ready to go live. Your agent can write compliant terms and other documents for the seller.
Overview
Prepare a seller in three steps:
- Check minimum seller terms
Confirm the seller's terms, refund policy, and privacy notice meet Paddle's requirements. - Deploy the seller's app
The seller's app must be live at a public URL so Paddle can review it. - Verify everything is publicly reachable
Make sure product, pricing, and policy pages load without a login.
Check minimum seller terms
- Layer
- Your agent
For compliance, sellers must publicly publish:
- Terms and conditions
- Refund policy
- Privacy notice
These must meet Paddle's minimum requirements, including identifying Paddle as the merchant of record and meeting category-specific requirements based on the seller's products.
Before starting go-live, you should check that these pages exist and that they're publicly accessible, and that their content meets Paddle's minimum requirements. If they don't exist, your agent can generate compliant pages for the seller and host them in their app.
See Minimum seller terms for the full requirements.
Deploy the seller's app
- Layer
- Your platform
The seller's app must be deployed and reachable at a public URL. Paddle reviews the live site as part of verification and domain approval, so a local or unpublished app can't be reviewed.
If a seller has been building in test mode without deploying, your agent should prompt them to publish their app before you start go-live.
Verify everything is publicly reachable
- Layer
- Your agent
Check that the seller's key pages return a 200 and load without a login:
- Product or homepage
- Pricing page
- Terms and conditions
- Privacy notice
- Refund policy
- Contact page
Your agent should flag where pages aren't publicly accessible and help sellers change these.
Login walls and missing public pricing are the most common reasons that domain approval fails. If pricing is only visible after signup, or policy pages sit behind authentication, Paddle can't review the site and verification stalls. Check these before you start.