New Audience Member

Summary

A new_audience_member event is fired when a customer opts in to receive marketing communication from you.

Payload

Information sent in the payload for a new_audience_member webhook is summarised in the table below.

Property	Type	Description	Example
alert_id	string	The unique identifier for this Paddle webhook alert. Integer value sent as a string.
alert_name	string	The alert name. Default: new_audience_member
created_at	string<date-time>	The date and time the customer has been added.
email	string<email>	The email address of the customer.
event_time	string<date-time>	The date and time the event was triggered in UTC (Coordinated Universal Time).
marketing_consent	string	The value of this field 0 or 1 indicates whether the user has consented to receive marketing messages from the vendor. Allowed values: 0 1
p_signature	string	This field contains an encrypted token that you can use to verify the request authenticity. See Verifying Webhooks.
products	string	Comma-separated list of Paddle IDs of the products the customer has purchased.
source	string	Source of customer acquisition. Allowed values: checkout trial order activation import application
subscribed	string	This field is deprecated and will be removed in a future update. Please refer to the marketing_consent field instead.
user_id	string	The customer user ID.