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Paddle Retain

Integrate Paddle Retain in a couple of clicks to reduce churn automatically with interventions that use billions of datapoints to win back customers before they're gone for good.

AI summary

Paddle Retain is a fully integrated churn reduction suite that uses algorithms built on billions of datapoints to recover failed payments, deflect cancellations, and upgrade customers to longer-term plans — automatically.

  • •Retain is integrated with Paddle.js out of the box — if you use Paddle Billing, you're ready to use Retain without adding any additional scripts.
  • •Retain achieves a 50%+ recovery rate for failed payments and reduces plan cancellations by 30% using automated interventions that require no manual effort.
  • •Retain reaches customers across email, in-app notifications, and SMS in 15+ local languages.

Paddle Retain reduces churn with its own algorithms, built on billions of data points and years of subscription expertise. Paddle Billing is fully integrated with Retain, meaning it automatically handles dunning and retention for you.

50%+
recovery rate for failed payments

Paddle Retain has the highest payment recovery rate on the market.

30%
reduction in plan cancellations

Cancellation surveys and offers reduce churn without any intervention.

2-4x
higher lifetime value on annual

Customers upgraded to annual plans are two to four times more valuable than monthly.

More than just dunning

Beat churn and boost revenue with tools that recover failed payments, deflect cancellations, and move customers to annual plans.

Integrated with Paddle.js

Use Paddle Billing? You're ready to use Retain. Configure and see results right away.

Reach more customers

Reach customers by email, in-app, and SMS in 15+ local languages.

How it works

Payment Recovery

Payment Recovery email with highlighted recovery link

Fully automated dunning, powered by algorithms that use billions of datapoints to reduce churn.

Reduces involuntary churn

Works on customers with past due payments, helping recover failed payments automatically.

Recovery rates over 50%

Highest payment recovery rates in the market—backed by expert algorithms.

Billing platform integration

Works with Paddle Billing or your existing billing platform.

Cancellation Flows

Cancellation flow offering retention offer

Personalized offboarding workflows designed to deflect cancellations and gather valuable product feedback.

Reduces voluntary churn

Engages canceling customers with offers and surveys to retain more revenue.

Compliant workflows

The only globally compliant cancellation workflow—no code required.

Fully automated

Hands-off cancellation and retention logic, fully integrated with Paddle Billing or your platform.

Term Optimization

Term Optimization upgrade prompt

One-click upgrades for engaged customers identified as ready to move to a longer-term plan.

Maximizes lifetime value

Turns monthly customers into long-term, higher-value subscribers.

Targeted outreach

Reaches the right customers by email, in-app, and when updating card details—maximizing uptake.

Automatic upgrades

Upgrades, proration, and subscription change logic handled for you. Works with Paddle Billing or your platform.

Integration process

Retain plugs into your existing billing system and works automatically in the background to recover failed payments, reduce churn, and increase customer LTV.

  1. Configure your account
    Sign up for Paddle Retain, choose which interventions you want to turn on, and set them up to suit your business. Our team of experts are on hand to help throughout the process.
  2. Add JavaScript snippet
    As part of configuration, Retain guides you through adding a small JavaScript snippet to your app and website. If you use Paddle Billing, Retain integrates with Paddle.js, so you don't need to include any additional scripts.
  3. Retain gets to work for you
    That's it. Paddle Retain runs around the clock to automatically minimize churn and maximize revenue.

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