Paddle Retain

Integrate Paddle Retain in a couple of clicks to reduce churn automatically with interventions that use billions of datapoints to win back customers before they're gone for good.

Paddle Retain combines world-class subscription expertise with algorithms that use billions of datapoints to recover failed payments, reduce churn, and automatically increase customer lifetime value (LTV).

Paddle Billing is fully integrated with Retain, automatically working to minimize churn and maximize revenue — no intervention required on your behalf.

How it works

Payment Recovery

Fully automated dunning, powered by algorithms that use billions of datapoints to reduce churn.

An email from Retain, with the subject 'Your payment for AeroEdit failed'. Includes a payment recovery link highlighted in yellow.

  • Reduces involuntary churn.
  • Works on past due customers.
  • Highest payment recovery rates in the market.
  • Fully automated.
  • Seamless integration with Paddle Billing, or use with your existing billing platform.

Learn more about Payment Recovery

Cancellation Flows

Personalized offboarding workflows designed to deflect cancellations and gather valuable product insights.

Cancellation flow asking 'Switch to our starter plan for $30/month instead,' with buttons to accept or continue canceling.

  • Reduces voluntary churn.
  • Works on cancelling customers.
  • The only globally compliant cancellation workflow.
  • Fully automated.
  • Seamless integration with Paddle Billing, or use with your existing billing platform.

Learn more about Cancellation Flows

Term Optimization

Seamless one-click upgrades for customers identified as ready to move to a longer-term plan.

Term Optimization notification prompting the user to upgrade to annual plan for $1000/year.

  • Maximizes lifetime value (LTV).
  • Works on engaged customers.
  • Outreach by email, in-app, and when updating card details.
  • Fully automated.
  • Seamless integration with Paddle Billing, or use with your existing billing platform.

Learn more about Term Optimization

Integration process

Retain plugs into your existing billing system and works automatically in the background to recover failed payments, reduce churn, and increase customer LTV.

  1. Configure your account

    Sign up for Paddle Retain, choose which interventions you want to turn on, and set them up to suit your business. Our team of experts are on hand to help throughout the process.

  2. Add JavaScript snippet

    As part of configuration, Retain guides you through adding a small JavaScript snippet to your app and website. If you use Paddle Billing, Retain integrates with Paddle.js, so you don't need to include any additional scripts.

  3. Retain gets to work for you

    That's it. Paddle Retain runs around the clock to automatically minimize churn and maximize revenue.

Next steps