Set up Paddle Retain
Set up Paddle Retain to start automatically reducing churn from payment failures. Get started in minutes with Paddle Billing, or integrate with other billing platforms.
Paddle Retain combines world-class subscription expertise with algorithms that use millions of data points to recover failed payments for you. Paddle Billing is fully integrated with Retain, meaning it automatically handles retention for you.
Set up in minutes with Paddle Billing, or integrate with other billing platforms.
Connect to your billing platform
If you use Paddle Billing, you already have Paddle Retain and you're already connected — you don't need to do anything.
Any team member with the admin, technical, or subscription KPIs roles automatically has access to Retain.
Click the Paddle > Retain link to jump to Retain, then start the setup checklist (below).
Complete setup checklist
Set up emails
Enter a sender name and email address for the email.
Enter a name and title for the signature, and upload a logo.
Click Save and continue when you're done.
Emails sent from Paddle Retain are designed to look like they come from you or someone on your team.
Verify your Retain emails
Click Send verification email.
Open your inbox, find the email from Postmark, and click the link to verify.
Click Confirm your email verification, then click Continue when you're done.
We use a service called Postmark to send emails on your behalf.
Install JavaScript snippets
Follow the instructions to install the JavaScript snippets, or email instructions to an engineer on your team. Use Paddle Billing? Retain integrates with Paddle.js.
Once installed, enter the URL of a page where the snippet is installed and click Test. This should be a publicly accessible page that doesn't have any form of redirect. We recommend a homepage or landing page.
Click Continue when you're done.
The Retain snippets power in-app payment recovery notifications and engagement tracking.
Wait for QA
You're done! A Retain specialist will review your setup and reach out if they spot any issues.
Click Let me explore to start exploring.
Configure payment recovery
Now you're done, configure payment recovery using the Retain Control Center.
You can configure how Paddle Retain notifies customers about failed payments, turn on tactical retries, and choose what happens to past due subscriptions where the payment isn't recovered.
