Increase conversions with automated checkout recovery emails
Recover abandoned checkouts with automated emails and optional discounts to boost revenue from customers who would otherwise be permanently lost.
What's new?
We've launched checkout recovery, a feature that automatically sends follow-up emails with optional discounts to customers who abandon their checkouts.
How it works
When a customer starts a checkout but doesn't complete their purchase, the transaction is considered abandoned.
Previously, these transactions were lost. Now, Paddle automatically sends an optimized recovery email to the email address provided by the customer at checkout. This email is pre-optimized with content to encourage conversion and contains a link that allows the customer to return and complete their purchase.
You can also configure an optional percentage-based discount to be included in recovery emails, further incentivizing customers to complete their purchase. This is applied to the full value of the transaction automatically.
Summary of changes to fields
This is a summary of the changes to fields in the Paddle API and webhooks:
| Field | Change | Notes |
|---|---|---|
discount.mode | New field | The mode of the discount which can be standard or custom. Discounts created and used for checkout recovery are considered custom and will not be a part of your catalog. |
Next steps
Checkout recovery is enabled by default for all customers who joined after May 2, 2025, or who use the Paddle Classic version. If you joined Paddle before May 2, 2025, you need to manually enable checkout recovery at Paddle > Checkout > Checkout Settings in the Recovery tab.
This change doesn't impact your existing integration or require any code changes, and works with both overlay and inline checkouts for automatically-collected transactions.